UMM Graphic Standards Manual

Download Graphic Standards Manual PDF here.

About These Standards
This manual is an adaptation of the Graphic Standards Manual created by the Office of University Relations at the University of Minnesota, Twin Cities, which is authorized by the Board of Regents to establish and promote the graphic standards. The following manual has been tailored to fit the needs of the University of Minnesota, Morris. It is intended to help both internal and external users communicate more effectively by providing clear, consistent guidelines for using the University of Minnesota's and UMM's logos, wordmark, and colors.

A unified institutional identity is an important part of an organization's communications efforts. As with any institutional identity, repeated and consistent use is critical to establishing and maintaining the identity of UMM. If we are inconsistent, we lose credibility. Using the University's logos and colors in a cohesive, professional way helps build UMM's image, eliminates confusion, and creates awareness.

Please contact the UMM Office of University Relations at 320-589-6398 if you have questions about the graphic standards.

The wordmark is a graphic element, not a typestyle, and may not be incorporated into sentences, recreated, or altered. It can be proportionately resized, however. The wordmark or the UMM logo, which includes the wordmark, as show below under "Official UMM Logo," is required on all University of Minnesota, Morris communications.

Do not attempt to create the wordmark by typing a Times font. The wordmark cannot be blended or incorporated into other logos and unit names, but may be used with them as prescribed by the University Graphic Standards found at www.umn.edu/brand.

Buffer Space
Leave a buffer space the height of the letter "N" (in the word Minnesota) between the workmark and
1) other graphic elements and type;
2) the edge of the paper.

Placement
Place the wordmark at the top or the bottom of a piece on the cover or front, where it isn't overshadowed by other elements.

Minimum Size
Minimum size of the word "Minnesota":

7/8" (.875") for paper sizes 3x5" and larger;

5/8" (.625") for paper sizes smaller than 3x5.

On larger pieces, such as a banner, the wordmark should be sized large enough to ensure legibility and prominence.

Official UMM Logo
The UMM logo may be proportionately resized but not altered. For assistance resizing, please contact University Relations at 320-589-6398.

Buffer Space
To help ensure that the logo stands out, allow sufficient buffer space around it. The standard amount of buffer space is the height of the letter "N" (in the word Minnesota) found in the wordmark. The buffer space applies to other graphic elements and the edge of the paper in printed documents. Please note that in the case of the logo this rule applies to the entire length and width of the logo. Do not text wrap around the shape of the logo.

Minimum Size:
The logo should be used in a size large enough to ensure legibility. The measurements listed below represent the minimum required length of the word "Minnesota" for various publication sizes:

7/8" (.875") for paper sizes 3x5 inches and larger;
5/8" (.625") for paper sizes smaller than 3x5 inches.

See examples under "Wordmark Minimum Size."

On larger pieces, such as a banner, the logo should be sized large enough to ensure legibility and prominence.

Wordmark and Logo Use Guidelines
UMM's wordmark and logo are both acceptable institutional identity marks, and one or the other must always appear on all printed and electronic publications.

Color
When using the logo or wordmark, use of the official colors (maroon and gold), black, or white is strongly encouraged. The wordmark and logo must always be easy to see. To ensure their legibility, never screen the logo or wordmark and then print over it. You may print them over backgrounds and photos if there is enough contrast. For a two-color, purple and black printed piece, for example, use the black version.

Print Colors
To present a uniform maroon and gold on all surfaces, use Pantones 202C and 136C when printing on coated (shiny) paper and Pantone 201U and 116U when printing on uncoated paper. Black and white images work equally well on both types of paper.

Uncoated Paper
Gold: Pantone 116U
Maroon: Pantone 201U

Uncoated Paper (CMYK)
Gold: C:0 M:16 Y:100 K:0
Maroon: C:0 M:100 Y:63 K:29

Coated Paper
Gold: Pantone 136C
Maroon: Pantone 202C

Coated Paper (CMYK)
Gold: C:0 M:27 Y:76 K:0
Maroon C:0 M:100 Y:61 K:43

Web Colors
Gold: R:255 G:204 B:51 (#FFCC33)
Maroon: R:140 G:25 B:25 (#660000)

Placement
Place the wordmark and logo where they will be noticeable. Use them on the front cover of any University communication that has a cover. On brochures, use the wordmark or logo in the top one third of the cover to make sure it is visible when the brochure is in a display rack. On newsletters, the wordmark or logo should be near or in the banner, preferably in the top inch of the page. On posters, they should be in the top or bottom one third of the layout, not somewhere in the middle, where it would be less noticeable.

The wordmark and logo stand alone. Do not incorporate them into a sentence, phrase, or headline.

UMM Wordmark and Logos for Downloading
UMM graphics are available in a variety of formats and colors. If you have an X500 login, you can download UMM logo files here. Contact University Relations for reverse and white logo and wordmark files, if you have questions regarding downloading the logos/wordmarks or about other formats available, or if you do not have an x500 login, at 320-589-6398 or urel@morris.umn.edu.

To download approved versions of the UMM wordmark, logo, or Cougar athletics logos, click here.

Logos Being Phased Out or No Longer in Use

We are beginning to phase out the two-color logo above. While it is acceptable to continue to use supplies with this logo on them until depleted, we encourage people to use the "official UMM logo" when you need to reprint or revise these items.

Do NOT separate the wordmark from the "box" logo. The wordmark may be used alone, but do NOT use the box alone as shown below:

Do NOT use the outdated "swoosh" M.

Trademarks and Licensing
Our trademarks are the images, words, and symbols that are used to indicate that goods or services are associated with the University of Minnesota. The University's rights to control its marks are governed by federal and state trademark laws. Many of the University's key marks are registered with the U.S. Patent and Trademark Office. The Board of Regents owns University of Minnesota logos/wordmarks.  

All vendors should contact the University of Minnesota trademark licensing office at 612-626-2086 for a license application and to submit designs for approval. UMM offices should also seek the approval of UMM University Relations for designs using University logos/wordmarks.

For more extensive information on trademarks and licensing, visit www.umn.edu/brand or call the UMM University Relations office at 320-589-6398.

Typography
Recommended Print Fonts
Like color, consistent use of typography helps ensure we're speaking with one voice. The University's recommended fonts are Helvetica Neue, Hoefler, and Times New Roman for print materials.

For easy readability:

· Use a 10-point type size or larger

· Limit your use of type treatments (such as bold type, italics, and underlining) to three treatments or fewer per publication.

· Use type size to clearly distinguish between headlines, subheads, and body copy, and apply those elements consistently.

· Select a headline font that is a sans-serif such as:

Helvetica Neue

· Select a body font that is serif, such as:

Hoefler Text Roman
Times New Roman

Web fonts:
UMM's Web templates promote a unified, cohesive, online identity for the University of Minnesota, Morris. Verdana font used on the UMM Web templates. For more information, please refer to http://www.morris.umn.edu/cs/policies/web.html.

The Regents Seal
The Regents Seal represents the Board of Regents of the University of Minnesota. It is not for everyday use and may not be used without the approval of the Secretary of the Board of Regents. The Regents Seal is reserved for awards, gifts, and events involving the Board of Regents or documents bearing the signature of the president, vice president, chancellor, or dean.

Contact University Relations at 320-589-6398 for an official version of the seal and permission to use it.

Stationery Policy
To project a consistent, high-quality visual image, use University-branded stationery to conduct your day-to-day business.

Stationery is for University business only, not personal communications.

Electronic letterhead--such as an e-mail template customized with a unit logo--is prohibited. The umn.edu extension is the mark of official University correspondence.

Individuals may not use University stationery for personal matters or non-University business. (See the Board of Regents Policy on Outside Consulting, Service Activities, and Other Work. February 11, 1983. Section 7. Subd.3.)

Registered student organizations do not conduct official University business and therefore may not use University stationery. Campus life student organizations are eligible to use University Stationery. Contact the director of Student Activities at 320-589-6080 with questions.

To ensure quality and consistency, printing policy requires all stationery items to be printed by UMM Duplicating Services.

For questions related to University stationery or to order letterhead, envelopes, or business cards, contact Duplicating Services at 320-589-6145.

Publications Checklist
Key statements and logos must be included in certain University communications. These indicate that we are in compliance with various federal, state, and University policies, and also explain our commitment to values such as equal opportunity and equal access.  

Incorporate this information into print communications. Note: UMM's Web templates have all required elements built into their design.

In addition to the wordmark/logo, the following elements are required for all publications:

· Equal opportunities statement

· Disability statement

· Recycling statement and symbol

Required for certain publications such as course catalogs and student recruitment materials:

· Mission statement

Recommended when space is available:

· Copyright notice

· Credit statement

Equal Opportunity Statement
Short Form: use this version for posters and other formats when space limited.

The University of Minnesota is an equal opportunity educator and employer.

Medium Form: use this version for job postings and most other publications.

The University of Minnesota is committed to the policy that all persons shall have equal access to its programs, facilities, and employment without regard to race, color, creed, religion, national origin, sex, age, marital status, disability, public assistance status, veteran status, or sexual orientation.

Long Form: Use this version for bulletins, catalogs, employee handbooks and application forms. Include the name and address of a contact who will handle the requests for more information.

The University of Minnesota is committed to the policy that all persons shall have equal access to its programs, facilities, and employment without regard to race, color, creed, religion, national origin, sex, age, marital status, disability, public assistance status, veteran status, or sexual orientation.

Inquiries regarding compliance may be directed to the Director, Office of Equal Opportunity and Affirmative Action, University of Minnesota, 419 Morrill Hall, 100 Church Street S.E., Minneapolis, MN 55455, 612-624-9547, eoaa@umn.edi . Web site www.eoaffact.umn.edu .

This publication/material is available in alternative formats upon request. Please contact the Office of University Relations, University of Minnesota, Morris, 600 East Fourth Street, 11 Education, Morris, MN, 56267, 320-589-6398, urel@morris.umn.edu. Web site: www.morris.umn.edu/alumni/universityRelations.

Disability Access Statement
Include one of the official versions below in all publication and event materials. Include the name and address of a contact who will handle request and serve as the link to the Disability Services office.

Use this version for event materials, including registration brochures, invitations and fliers: To request disability accommodations, please contact [name, department, address, phone number].

Use this version for course syllabi, college bulletins, program brochures, class schedules, newsletters, instructional materials and other publications:   This publication/material is available in alternative formats upon request. Direct requests to [name, department, address, phone number].

For disability accommodations, contact Colleen Frey, UMM Disability Services Coordinator at
320-589-6163(voice)/320-589-6178(TDD).

Recycling Statement
The University is subject to the Waste Management Act, which says that whenever possible our publications should use:

· Uncoated office and printing paper.

· Recycled paper that contains at least 10 percent post-consumer material by weight, has not been dyed with colors (excluded pastels) and as manufactured using little or no chlorine bleach or chlorine derivatives.

· No more than two colored inks, standard or processes, except in formats where additional colors are necessary to convey meaning.

· Reusable binding materials or staples (use of glue is discourages).

· Soy-based inks.

· Both sides of paper where commonly accepted publishing practices allow for it.

Include the recycled symbol and a recycling information statement indicating the appropriate post-consumer waste content of your paper on all publications. (Contact your printer to verify the post-consumer waste content.)

Download recycle symbol here.

Printed on recycled and recyclable paper with at least 10 percent post-consumer material.

University of Minnesota Mission Statement
The mission statement, adopted by the Board of Regents in 1994, is required in certain publications by the North Central Association of Colleges and Schools as part of the accreditation requirements.

The three versions of the mission statement and their appropriate use follow:

Short version—This version is suggested for external publications where space is limited.

The University’s mission, carried out on multiple campuses and throughout the state, is threefold: research and discovery, teaching and learning, and outreach and public service.

Medium version—This version is suggested for other prospective or student recruitment publications and other external publications.

The University of Minnesota, founded in the belief that all people are enriched by understanding, is dedicated to the advancement of learning and the search for truth; to the sharing of this knowledge through education for a diverse community; and to the application of this knowledge to benefit the people of the state, the nation, and the world. The University’s threefold mission of research and discovery, teaching and learning, and outreach and public service is carried out on multiple campuses and throughout the state.

Complete statement—Use the complete mission statement in college catalogs and prospective student viewbooks.

The University of Minnesota, founded in the belief that all people are enriched by understanding, is dedicated to the advancement of learning and the search for truth; to the sharing of this knowledge through education for a diverse community; and to the application of this knowledge to benefit the people of the state, the nation, and the world.

The University’s mission, carried out on multiple campuses and throughout the state, is threefold: Research and Discovery—Generate and preserve knowledge, understanding, and creativity by conducting high-quality research, scholarship, and artistic activity that benefit students, scholars, and communities across the state, the nation, and the world. Teaching and Learning—Share that knowledge, understanding, and creativity by providing a broad range of educational programs in a strong and diverse community of learners and teachers, and prepare graduate, professional, and undergraduate students, as well as non-degree-seeking students interested in continuing education and lifelong learning, for active roles in a multiracial and multicultural world. Outreach and Public Service—Extend, apply, and exchange knowledge between the University and society by applying scholarly expertise to community problems, by helping organizations and individuals respond to their changing environments, and by making the knowledge and resources created and preserved at the University accessible to the citizens of the state, the nation, and the world. In all of its activities, the University strives to sustain an open exchange of ideas in an environment that embodies the values of academic freedom, responsibility, integrity, and cooperation; that provides an atmosphere of mutual respect, free from racism, sexism, and other forms of prejudice and intolerance; that assists individuals, institutions, and communities in responding to a continuously changing world; that is conscious of and responsive to the needs of the many communities it is committed to serving; that creates and supports partnerships within the University, with other educational systems and institutions, and with communities to achieve common goals; and that inspires, sets high expectations for, and empowers the individuals within its community.

UMM Vision Statement
The University of Minnesota, Morris seeks to be America's best public liberal arts college.

UMM Mission Statement

The University of Minnesota, Morris (UMM) is recognized as one of the best public liberal arts colleges in the nation because of its instructional excellence, its commitment to research, its numerous extracurricular programs and services, and its strong sense of community. UMM's mission as a rigorous, undergraduate, residential, liberal arts college is distinctive within the University of Minnesota. The Morris campus shares the University's mission of teaching, research, and outreach. UMM provides undergraduate students with the resources of the University of Minnesota, yet it is a small, personal school where students can shape their own education. The campus serves undergraduate students from Minnesota and across the nation, and is a highly valued educational resource and cultural center for residents of West Central Minnesota. UMM attracts and serves a student body, faculty, and staff reflective of our multicultural society. The college empowers the campus community to participate fully and thoughtfully in a diverse society, regionally, nationally, and globally.

Copyright Notice
Include the copyright notice whenever space allows. It states that the Board of Regents is the copyright owner of all electronic and print materials created by University staff in administrative units and academic departments. Copyright ownership does not depend upon registration with the U.S. Copyright Office.

Form for University Publications
©2006 Regents of the University of Minnesota. All rights reserved.

Form for Non-University Publications
©2006 Regents of the University of Minnesota. Reprinted with permission.

Credit Statement
Give credit to those who contribute to a University publication. Besides acknowledging their efforts, it helps readers who want more information or extra copies, and provides a reference point for future updates. The statement can include:

· The names of key contributors (e.g., Produced by/Designed by/Written by/Photographed by/Printed by).

· The quantity produced.

· The effective date or date of publication.

E-mail Newsletters
To find guidelines and best practices when creating e-mail newsletters, visit page 24 of the University Graphic Standards at www.umn.edu/brand.

Writing and Editing Guidelines
The University of Minnesota Style Manual is a companion piece to this graphic standards manual, designed for writers, editors, or anyone looking for clear, consistent guidelines on writing about the University. It has information on:

· Style and grammar issues

· Language guidelines

· Production issues

· Other resources

The University of Minnesota Style Guide is currently being revised. For up-to-date information go to: www.umn.edu/urelate/style. For print copies, contact U of M University Relations, University of Minnesota, Twin Cities, at 612-624-6868.

Online resources for communicators
University of Minnesota Graphic Standards:
www.umn.edu/brand
This manual has the most recent updates to the University's graphic standards.

UMM Web templates
www.morris.umn.edu/templates/

University of Minnesota Style Manual
www.umn.edu/urelate/style
The University's style manual is a resource for style standards such as word usage, grammar and punctuation, academic terminology, and preparing copy for layout.

Updated 6/20/06