Assessment of Student Learning



Speech Communication Discipline


UNIT MISSION/GOAL(S)

To introduce UMM students to the study of the multidimensional nature of oral communication, including rhetoric, human communications, and electronic mass media; to promote the skills of life-long learning; to develop in students the capabilities for active involvement in a participatory democracy.

Unit Mission/goal(s) and the Institutional Mission Relation

Rhetoric was the first liberal art and remains essential to the functioning of all other liberal arts. As human understanding of the nature of the process of communication has developed there is a greater appreciation for the centrality of the subject to the exploration of ideas, the functioning of democracy, the creation of culture. Speech Communication is foundational to the functioning of any strong liberal arts curriculum.


STUDENT LEARNING OBJECTIVES, EXPECTED OUTCOMES, ASSESSMENT METHODS & TOOLS, TIMELINE

Learning Objectives 1
Students will develop an historical and theoretical understanding of the three areas of Speech Communication: rhetoric, communications, electronic mass media.
Expected Outcomes 1

1) Students will be able to compare and evaluate various theoretical approaches.

2) Students will demonstrate a sensitivity to the historical dimensions of theory building.

3)Students will appreciate the complexity and richness of human oral communication.

Method(s), Measure(s), and Instrument(s) for Expected Outcome 1

1) The capstone senior seminar presentation

2) Transcript demonstrating successful completion of courses in all three theoretical areas

Timeline for the Outcome 1
Starting Date for the Implementation: In Progress
Anticipated Date for the First Results: In Progress

Learning Objectives 2
The students will use a variety of assigned theoretical approaches appropriate to rhetoric, communications, and electronic mass media to describe and evaluate assigned or chosen discourse.
Expected Outcomes 2
The students will be able to choose from a variety of methods to describe and evaluate a specific act or artifact.
Method(s), Measure(s), and Instrument(s) for Expected Outcome 2

1) The capstone senior seminar presentation.

2) Students will develop and maintain a portfolio demonstrating their acumen in each of the three theoretical areas.

Timeline for the Outcome 2
Starting Date for the Implementation: In Progress
Anticipated Date for the First Results: In Progress
Starting Date for Portfolio: Fall 1999
Anticipated Date for the First Results for Portfolio: Spring 2003

Learning Objectives 3
The student will participate in a variety of oral communication assignments using informative and persuasive speaking techniques effectively.
Expected Outcomes 3
The students will be able to design and deliver effective messages through the oral communication channel.
Method(s), Measure(s), and Instrument(s) for Expected Outcome 3

1) A video tape record of the capstone senior seminar presentation.

2) Students will include in their portfolio a written assessment of at least one of their own outside-of-class speaking experiences.

Timeline for the Outcome 3
Starting Date for the Implementation: Fall 1999
Anticipated Date for the First Results: Spring 2003