March 1, 2001
Members Present:
Margaret Kuchenreuther, Ferolyn Angell, Mary Elizabeth Bezanson,
Bryan Herrmann, LeAnn Dean, Lowell Rasmussen, Ken Crandall, Jim
VanAlstine, Joe Timmerman , Maddy Maxeiner
Absent: Norrine Ostrowski, Annie Olson, Pam Gades, Prince Amattoe, Andre Chouravong
Guests:
Sam Schuman, John Printz, Scott Hagg
(In these
minutes: discussion about enrollment at UMM and ideas for improving
UMM's visibility and the resources needed)
Kuchenreuther called the meeting to order at 9:05 a.m. and thanked Printz and Hagg for attending. An overhead presentation included the following information:
Purpose
o Review progress in meeting enrollment
goals
o Evaluate the adequacy of resources
to meet those goals
o Discuss other ingredients critical
to the success of the UMM admissions program
Enrollment Goals
Fall 2001 Fall 2000
Total
1874
1842
Continuing
1244
1211
Non-degree
50
63
Transfer
90
94
Freshmen
490
474
Printz noted they expect enrollment to grow in the new two years. Timmerman asked if we are staying at the 1874 mark. Printz said they will continue to admit students. Bezanson asked how many of the 1874 were on probation. Hagg said the Admissions Office has stopped admitting students conditionally. That function belongs to the Scholastic Committee. PSEOA students are, however, admitted on a semester to semester basis because they need a 2.0 or better to re-enroll the following semester.
Kuchenreuther asked what accounts for our ability to retain students. Printz said they were concerned about the number of students not returning spring semester. His office has done some background work and there are various reasons. He said we need to do a better job on retention. When he was hired, his number one focus at that time was recruitment; next was financial aid, and now retention. He also noted that retention is not just an admissions job, everyone needs to be involved. Schuman added our retention is very important and believes in the final analysis, retention is more important than recruitment.
Admissions Funnel 2000-2001
Prospects
41,269
Inquirers
14,444
Applicants
1,122
Offers
993
Confirms
536
NHS Application Comparison 1999-2001 as of February 23
1999 2000 2001
Applications
728
842
1029
Offers
553
647
849
Confirmations
118
158
252
The Awareness Pyramid
Top of Mind
Brand Recall
Brand Recognition
Unaware of Brand
College Choice Factors
o Personal attention (students want
to know they are important and special)
o Curb appeal (the campus looked
like they thought it should look and feel)
o Fit (students saw students like
them and they left comfortable that they would fit in the campus community)
UMTC Office of Admissions Budget
FY 92 $1,700,000
FY 00 $4,900,000
UMTC Freshman Applicants from MN--Percent Change from 1992
1992 0%
1993 2%
1994 2%
1995 9%
1996 13%
1997 18%
1998 29%
1999 58%
NHS Five-Year Averages for Applications, Offers, and Confirmations by the First of the Month
Applications Offers Confirmations
January
433 (637)
203 (473)
39 (75)
February
665 (896)
385 (716)
96 (195)
March
848 (1040)
571 (852)
162 (252)
April
994 786 254
May
1046 864 401
June
1079 905 453
July
1107 965 490
August
1125 986 507
Numbers Needed
to meet 1122
993 536
Enrollment goal
for Fall 2001 of
490 NHS students
Unmet Needs
Radio Advertisement
$25,000
Telequalifying
$33,000
Receptions
$15,000
Telecounseling
$20,000
Equipment
$17,500
Photography
$25,000
Necessary Ingredients
o Increase UMM visibility
o Build scholarship fund
o Improve athletic programs
Meeting adjourned at 10:00 a.m.
Submitted by Carrie Grussing