University of Minnesota, Morris

Campus Resources and Planning Committee


September 21, 2004




Members Present:       Andy Lopez, Mark Fohl, Jim Carlson, LeAnn Dean, Sharon VanEps,

                                    Arne Kildegaard, Maddy Maxeiner, Bryan Herrmann, Tim Brooks,                                                Matt Croaston, Cassie McMahon, Isaac Linehan-Clodfelter


Guests:                                    Sam Schuman, Sandy Olson-Loy, Aida Martinez, Fritz Schwaller




(In these minutes:  Changes in Multi-Ethnic Student Program, Report from Chancellor on his recruiting trip to China, Update on the Director of Communications)


Changes in Multi-Ethnic Student Program


Aida Martinez and Sandy Olson-Loy distributed an announcement about the name change as outlined below:


The Minority Student Program is proud to announce its new name to the UMM community.  Beginning in the 2004-2005 academic year, the Minority Student Program will become the Multi-Ethnic Student Program (MSP).  While the name may be new, the mission of the program will stay the same.  We will continue to focus on racial/ethnic identity development, recruitment and retention of U.S. students of color, community development, cultural enrichment, academic outreach, and advocacy.


This change will not only accurately reflect the work that we do, but also open doors to our multi-cultural, bi-racial and multi-ethnic students who identify as students of color.  The following groups have endorsed this change:  students of color (at spring brainstorm session), the MSP staff, and the Vice Chancellor group.  In addition, the Minority Experience Committee has been consulted about our new efforts to move MSP forward.


Why Multi-Ethnic and not Multicultural?


The term multicultural continues to be over utilized and misunderstood in the higher education community.  James Banks et al (2001), in Diversity within unity:  Essential principles for teaching and learning in multicultural society, defines multiculturalism as an idea, an educational reform movement, and a process.  This definition moves beyond recognizing different groups (diversity) to advocating methods for transforming educational institutions.


We recognize and value multiculturalism as it expands into concepts engaging systems of dominance, power and privilege.  A true multicultural model should focus on several forms of difference such as race/ethnicity, class, language, gender, sexual orientation, and ability.  The emphasis is on the links between forms of diversity in relation to power.  This focus should not be isolated, but institutional in nature.  In other words, meaningful multiculturalism seeks to transform more than just a program; it seeks to transform UMM as an institution.


The term multi-ethnic accurately describes who we are and who we primarily serve.  We join the ranks of many other offices and programs across the nation that have moved away from using the term minority when referring to students of color.  We look forward to partnering with offices across campus as UMM evolves into a 21st century multicultural model. 


Please help us make the adequate changes to publications, web sites, and other UMM materials.  Note that the name of the building will change to the Multi-Ethnic Resource Center (MRC).


Maddy Maxeiner added that plans are underway to communicate the name change with our alumni.


Report from Chancellor on his recruiting trip to China


Sam Schuman reported that approximately 25,000 people a day went through the International Education Exposition.   The University of Minnesota was the only American school there.  Some students were seriously interested in exploring the idea of an exchange program with UMM.  He is interested in taking the next steps with those who were interested.   He suggested the possibility of creating an exchange program in China, similar to what we already have with Japan and Korea.  He added that one of the big issues with Chinese students and other international colleges is the difficulty in obtaining a visa for students.  Mark Fohl commented that this appears to be a good idea but it seems like we are focusing on Asian nations.  Schuman said it is time for UMM to begin diversifying our campus community by bringing international students here and expanding our educational horizons.  We do not believe we are focusing on Asia, it just happened.  At some point, 20-25 years ago UMM made a conscious decision, due to resources, to recruit American minority students rather than international students.  He is not interested in reversing that decision, but would like to push the boundaries.  Jim Carlson asked if there was a chance that money could come from an outside source, citing that Hope Koehler and Clifford Panton recently taught in China.  Schuman said that one of the students they taught went to great lengths to come talk to him during this visit to China.  Both music faculty are very interested in her and wešre trying to work that out.  Sharon VanEps thought the China Center on the Twin Cities campus could be very helpful.  Additionally, she added that from her officešs perspective, international students are very labor intensive and they are stretched to the limits with our international students.  Schuman said he is working very closely with the China Center.  Jim Carlson made a motion to proceed and move forward with this idea, second by Arne Kildegaard.  Motion passes.


Update on the Director of Communications


Maddy Maxeiner distributed a handout as outlined below:


  1. Job Description finalized

Asking for CRPC endorsement today


  1. Salary range and program budget


Director, $50-60,000 salary plus fringe = $80,000

Support, $24,000 base salary plus fringe = $30,000, @ 75% = $22,500

SE/E office start up $5,000 (*does not include advertising, publications, or other activities in budget)

$5,000 for costs related to national search process


Proj. exp. in FY 2005 = $30,000

Dir. 4/1/05-6/30/05 = $20,000

Support 6/1/05-6/30/05 = $2,000

SE/E office=$3,000* (computer, letterhead, phone, etc.)

National Search expense=$5,000


Proj. exp. in FY 2006 = $117,625

Dir. 7/1/05-6/30/06 = $84,000

Support @75% 7/1/05-6/30/06 = $23,625

SE/E office=$10,000*

(Will look at integrating $$ from other current communications activity budget)


  1. Space

Working to identify immediate location for director plus additional communications team members;

Link to CRPC discussion of campus space needs for longer-term space decision.


  1. Information and consultation

CRPC 9/21/04, for endorsement of position creation, position description, budgets, and search process

Consultative Committee date tbd, for information and Search Committee recommendations

External Relations 9/21/05

Admissions 9/17/04

Chancelloršs Leadership Team 9/15/04

Integrated Marketing and Communications Group 9/17/04


  1. Timeline

10/15/04       Search Committee meets

11/01/04       National, state, regional, local ads placed

12/01/04       Applications review begins

01/15/05       Campus Interviews

03/01/05       Offer accepted

ASAP              Position begins


Jim Carlson said there has been a long-standing need for this position and made a motion for CRPC to endorse.  Second by Arne Kildegaard. 


Carlson asked how the transition will occur.  Maxeiner said we currently have communicators all over this campus.  She believes it would be logical that our campus communication coordinator and public relation representative positions move under the direction of the communications director as well as perhaps other staff.  We will want to make sure we have a good dotted line relationship.  Mark Fohl expressed concern about why the SE&E is only $10,000 for FY06.  He believes it has to be larger to be worthwhile.  And, under essential qualifications on the position description, why do we need significant experience in a major metro area.  Maxeiner said we want someone who can take us the national level.  Sharon VanEps expressed concern about the campus climate regarding creating a new position.  She believes it needs to be clear where the money is coming from.  Schuman said that he believes it is clear this is going to involve UMM money as some point.  He added that it seems that there has been a 43 year hiring freeze for this position and we must move forward to two reasons:  1) we have the support, and 2) this keeps coming up year after year as a number one priority.


Due to time limitations, Andy Lopez asked if members were ready to vote or if the discussion should be continued at the next meeting.   The motion passed.  Jim Carlson abstained from voting due to the rushed discussion. 


Adjourned at 9:00 a.m.