University of Minnesota, Morris

Campus Resources and Planning Committee


November 29, 2007


Members Present:         LeAnn Dean, Carrie Grussing, Sara Haugen, Ken Hodgson, Sarah Mattson, Maddy Maxeiner, Brook Miller, Michelle Page, Jennifer Rothchild, Dave Swenson , Sharon Van Eps, Jenny Wermerskirchen, Pete Wyckoff


Members Not Present: Joe Basel, Lowell Rasmussen, Douglas Williams


Guests:                                 Jacquie Johnson, Henry Fulda, James Morales, Jennifer Zych, Bryan Herrmann


Pete Wyckoff called the meeting to order at 8:02 a.m.


There was a motion to approve the minutes from October 18, 2007, motion seconded, motion passed.


There was a motion to approve the minutes from November 13, 2007, motion seconded, motion passed.


There was a motion to approve the minutes from November 8, 2007, motion seconded, motion passed.


Green Prairie Community

Henry Fulda is here representing Sandy Olson-Loy and the Green Prairie Living and Learning Community. The committee has been meeting with architects, but asked the architects to hold off on their schematics until after next Tuesday’s public input forum. The more input they receive before they start their schematics, the better.


The committee looked at four different locations for the placement of the green prairie community, and chose a location behind the Saddle Barn.


The first sketches of the building will be viewed by the committee on December 13, 2007.


Brook Miller asked if we knew the total cost of the building, and where we stand with funding. Henry Fulda explained that the building will cost around six million dollars. The building will be bonded, and we will be able to cover the cost of the building with a 20-30 year loan. Pete Wyckoff asked what the building would cost if the building were not green, the answer was around four million dollars.


Maddy Maxeiner asked if the building would be LEED certified, and if so what level of certification they were hoping for. Henry Fulda answered that the building will be LEED certified and that they are hoping for a gold certification.


The project still needs to go to the board of Regents for final approval. They hope to have schematics ready in January or February, with the blueprints completed this spring. The project will be sent out for bid in April or May, and work is to begin in June (to be completed by 2009).


Ken Hodgson asked how many beds the new residence hall would have and how many beds are in the old residence hall. Henry Fulda answered that the old residence hall has 73 beds, and the new one will have 80 beds. The building will also include resources for research for classes as well as during the summer.


Admissions Leadership Team

This summer, admissions worked with a consultant, Tom Williams, to distill seven key recruiting strategies.

  1. Increase inquiries
    1. Improve the direct mail response rates and volume
    2. Expand the number of high school visits and college fairs
    3. Re-establish networking relationships with key influencers
  2. Increase number of prospective student campus visitors
    1. Grant an application fee waiver to all prospective students who visit campus.
  3. Increase presence of mind regarding UMM; establish or expand an understanding of UMM in prospective students, parents, guidance counselors, and other key influencers.
    1. Incorporate Lipman Hearne marketing recommendations into communications efforts for this admissions cycle.
  4. Increase NHS applications
    1. Create and continue to qualify Top 100 rosters – work with students when they inquire rather than waiting until they apply.
  5. Increase the number of scholarship applications
  6. Increase conversion rates
  7. Strengthening partnerships between Admissions, Athletics, and MSP


Admissions has begun using the SMART system to target students when they take tests like the PSAT or the ACT. This allows them to mail recruitment literature to a focused target group. Fall of 2008 enrollees will provide our first data on how well the system is working.


James Morales will be meeting with the organization Admission Possible this afternoon; Admission Possible is a program that works with students who would normally not have the chance to apply to college.


James Morales shared information regarding tuition revenue by student type. We had 363 NHS students this fall- the gross revenue is $2,795,000. We discount those students $657,150 (scholarship budget), that is around $1,810 discount per student). The net revenue is $2,137,850, $5,889 per student. Out of total NHS pool, 66% of students receive automatic scholarships. NAS students: 14% of them receive scholarships. PSEO students: there were 42 PSEO students on campus fall of 2006. Discount per student is $238, and net revenue per student is $1,380.


LeAnn Dean asked how the PSEO students translated into full-time students. Bryan Hermann answered that students who come from a long ways away for PSEO are likely to stay for their full degree, however students from nearby, like Morris, often transfer to other colleges after graduating from high school.


Sharon Van Eps asked about using the music program as a recruiting tool. James Morales assured her that the music department is a recruiting tool.


Tom McRoberts will be joining us next Tuesday to discuss College in the Schools.


Pete Wyckoff adjourned the meeting at 9:10 a.m.