Campus Resources and Planning Committee
September 14, 2009
Present: Carol Marxen, Pete Wyckoff, Jacquie Johnson, Bryan Herrmann, Sandy
Olson-Loy, Sydney Sweep, Dave Swenson, Sarah Haugen, Brook Miller,
Bart Finzel, Mark Privratsky, Lowell Rasumussen, Maddy Maxiener,
Cheryl Contant, LeAnn Dean, Kathy Julik-Heine
1. Opening remarks made by Chair Pete Wyckoff addressed the general charge of the committee and the projects/discussions that the Campus Resources and Planning Committee (CRPC) will tackle during the upcoming year, such as the space allocation changes that will result from the completion of the Gateway project. Wyckoff also provided three charts painting a picture of the University of Minnesota, MorrisŌ (UMMÕs) resources for 2009-2010. These three charts depicted UMMÕs income, expenses and student headcount. The last chart highlights a long-term downward trend in enrollment beginning after 1989. Wyckoff explained each chart and its significance to UMMÕs resources, operations and planning. Wyckoff then introduced Bryan Herrmann to lead a discussion on enrollment.
2. Bryan Herrmann spoke about this yearÕs increase in enrollment from previous years. As of today, he announced that currently 1699 degree and non-degree seeking students are enrolled at UMM. Brook Miller asked about the Global Student Teaching (GST) program and the details surrounding students in this program. Dave Swenson inquired as to what HerrmannÕs opinion of the explanation behind the increase in this yearÕs enrollment. Herrmann responded by saying that he felt it was a combination of many different components including athletics, scholarships and admissions programming. Herrmann also noted, after comments made by Johnson, that the efforts made towards marketing and branding are also due credit for increasing enrollment and strengthening clarity of UMMÕs image in the marketplace.
Herrmann then moved to discuss the results of our Community of Scholars (COS) A chart was distributed showing COS competition Yield Rates for 2008 compared to 2009. In 2009, a larger number of students were invited and a larger number of students were yielded though the number of scholarships awarded from year to year did not increase. Mark Privratsky asked what the total number of applicants for this event was and Herrmann responded that approximately 415 prospective students applied for this event and in 2009 and 184 applicants were invited to compete for the scholarships. Bart Finzel asked of the chances that since these students have already taken the initiative to apply for the initial invitation, isnÕt it likely that self-selection plays a role in the high yield rate. Herrmann responded by saying that it is likely that it plays a role but there is evidence that many of these students are being highly recruited and still looking at many different institutions, seeking the one that offers them the best scholarship. Miller asked what these scholarships (awarded at the competitive event) cost UMM in terms of the expenses and revenues presented at the beginning of the meeting. This year UMM decreased the number of scholarships awarded and increased the number of students enrolled through this event and otherwise. Hermann stressed that the importance of the scholarship event is to present the value of a UMM education to students and that it is more of a symbolic/ psychological force than monetary force that drives interest generated through this event. The event also encourages students to visit UMM. For many applicants, COS is their first (and only) visit to UMM.
Wyckoff asked about last yearÕs proposal to convert a counselor position to a data analysis position within the Admissions Office. Herrmann responded by saying that that position has been hired and explained that personÕs role. A few years ago, James Morales presented a breakdown of different groups of students and their contribution to revenue (one group being scholarship recipients, for example). Wyckoff requested a similar breakdown seeing that the previous data is now several years old.
Wyckoff asked about quality metrics for the incoming class. Herrmann said that average ACT this year will be 25, average SAT will be 1200, and average high school class rank will be right around the 75th percentile (Median approx 80). Jacque Johnson noted that this conversation is still unofficial until the official data is released following the October meeting of the University Board of Regents. Wyckoff recommended that when data on the incoming class are shared with the broader community, the distribution of ACT scores and HSR should be highlighted. He noted that there is an ongoing debate as to whether the UMM student population has become more Ņbi-modalÓ with time.
Jacquie Johnson made the observation about figures Ņabove the lineÓ (degree seeking students on HerrmannÕs data table) and the importance of increases in this area. Cheryl Contant mentioned it might be nice to send out positive reinforcement informing volunteers from the Scholarship Event of the good enrollment news.
Lastly, Herrmann spoke about the Admissions initiatives to include discipline coordinators in putting together content for both the Campus Ambassadors program and the Admissions website content.
3. Meeting adjourned.